2011 - 2012 Calendar of Events
Luncheon meetings begin at 11:30 a.m. in the private dining room at the Great Dane Pub & Brewing Company in Fitchburg, Wisconsin.
(Members $20, guests $30, students $12.)
Plentiful parking is available on site. Advance registration and pre-payment is required.
Guests are welcome!
September 21, 2011
Getting to Your Goal: Reduce stress while achieving your vision with Michael Allen
October 19, 2011
Cancer is A Bitch! with Gail Konop Baker
November 16, 2011
Building a Website 101 with Tara Ingalls
December 7, 2011
Acceptance, boundaries, and courageous conversations with Susan Salvo
December 8, 2011
Holiday Networking Party at the Samba Brazilian Grill
January 18, 2012
Business Blogging with Neil Stechschulte
February 15, 2012
Stuck in a Rut: 6 Reasons Your Social Media Program is Stagnant with Dana Arnold
Dana Arnold, PR and Social Media Director, Hiebing, looks at social media campaigns and how to determine if yours is working. Arnold explores these social media DON”Ts
- No goals/strategy
- Using social media as a broadcasting tool, not a means to connect
- Forgot—or never knew—they had to give their target a reason to care
- Don’t know how to own their assets in the social space
- The surprise and delight are gone—or were never there
- Misuse of social media metrics
March 21, 2012
Faster, faster! Increasing Creativity in an Increasingly Demanding World with Andy Wallman
In a recent IBM study, CEOs identified creativity as the most important leadership competency for the successful enterprise of the future. Andy Wallman, president and executive creative director, KW2, has seen the successes that come from the power of creativity for over 20 years. In this fast-paced session, Andy will share tips, tools and tricks that he uses to increase your personal and professional creative output. His background in improv comedy, sketch comedy, music and as a fixture in Madison advertising gives him a diverse foundation that helps increase creativity in business.
April 18, 2012
The Power of Tourism with Sarah Klavas
Sarah Klavas, industry relations and services director for the Wisconsin Department of Tourism, will focus on tourism as an economic engine for growth during a challenging economy. The department of tourism was one of two departments that received a budget increase in the next budget cycle—so hear about why it’s so important for Wisconsin’s economy!
May 16, 2012
Multi-channel marketing with Michele Casper
Join us as Michele Casper, Public relations director, Land’s End, shares her insight and experience in reaching today’s consumers through a multi-channel strategy and leads us through the evolution of marketing communication.
June 20, 2012 Evening (5:30 pm until 7:00 pm)
Summer Social
Start your summer off right, spend an evening with colleagues. Join us for socializing and networking with AWC ~ Madison chapter members, PRSA members, and other area communications professionals. There is no cost for this event. Cash bar. (More details later)
Stay in touch and we hope to see you at our next meeting.