What kind of communicator are you?
AWC-Madison members include writers, editors, graphic designers, corporate communicators, independent consultants, freelancers, web designers, students, and others who grow professionally by spending time with and learning from others in the variety of fields within communications. You’re invited to meet dozens of Madison-area communicators at the next professional chapter meeting.
Professional programming September through May…Guests are always welcome! Or join us as a member!
__________________________________________________________________________________________________________________
Stuck in a Rut: 6 Reasons Your Social Media Program is Stagnant
featuring Dana Arnold
Director of PR and Social Media, Hiebing
________________________________________________________
Wednesday, February 15, 2012
Networking & Registration 11:30 a.m.
Luncheon 11:45 a.m. SHARP!
Program noon – 1:00 p.m.
The private dining room
The Great Dane
Fitchburg, Wisconsin
The Great Dane
Fitchburg, Wisconsin
Dana Arnold, PR and Social Media Director, Hiebing, looks at social media campaigns and how to determine if yours is working. Arnold explores these social media DON”Ts
- No goals/strategy
- Using social media as a broadcasting tool, not a means to connect
- Forgot—or never knew—they had to give their target a reason to care
- Don’t know how to own their assets in the social space
- The surprise and delight are gone—or were never there
- Misuse of social media metrics
Registration closes February 10, 2012.
__________________________________________
Register for the February 15, 2012 luncheon meeting featuring Dana Arnold:
.
About our Speaker: Dana’s contagious energy and passion feeds every client project she touches. A seasoned and accredited public relations professional, she has successfully developed and implemented strategic public relations campaigns including media relations, product launches, social media, community relations, event management and crisis communications. With a signature laugh, Dana has spent her career at agencies, even developing two boutique practices of her own. Her work has stretched across a variety of consumer and B-to-B brands including McCormick & Schmick’s, Hilton’s Home2 Suites, Wildflower Bread Company and more. When she’s not in the office, Dana and her husband can be found herding their two active boys or trying the latest dining hotspot in town.
_________________________________________________________
Check out our Calendar for more 2011-2012 presentations. Hope to see all of you in February!
__________________________________________
Register for the February 15, 2012 luncheon meeting featuring Dana Arnold:
About our Speaker: Dana’s contagious energy and passion feeds every client project she touches. A seasoned and accredited public relations professional, she has successfully developed and implemented strategic public relations campaigns including media relations, product launches, social media, community relations, event management and crisis communications. With a signature laugh, Dana has spent her career at agencies, even developing two boutique practices of her own. Her work has stretched across a variety of consumer and B-to-B brands including McCormick & Schmick’s, Hilton’s Home2 Suites, Wildflower Bread Company and more. When she’s not in the office, Dana and her husband can be found herding their two active boys or trying the latest dining hotspot in town.Check out our Calendar for more 2011-2012 presentations. Hope to see all of you in February!